Briogeo is inspired by New York City's vibrant culture and core values, which reflect an appreciation for individuality, positivity and transparency. We know that what brings every city to life are the unique and diverse people who call it home. That's why Briogeo offers bespoke hair care regimens catering to the subtle nuances that make each of us unique.

Briogeo's texture-specific products offer something for everyone – from repair, to volume, to curl care. Briogeo's simplified two, three or four step regimens take the guesswork out of mixing and matching products to find a custom routine to volumize, repair, defrizz or nurture.

Briogeo is 6-free hair care; meaning formulas are free of sulfates, parabens, phthalates, silicones, DEA and synthetic color. All products are 90 to 100 percent naturally derived and packaged in bottles that are both recycled and recyclable. Briogeo formulas are cruelty-free and mostly vegan and gluten free also.

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