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A new color-changing Beautyblender, watch it transform when soaked in water.

Bask in the warm vibes of our brightest star yet, meet Beautyblender Beam. Beautyblender works best when wet to deliver an airbrushed finish, with exclusive Shadeshifter™ heat-activated technology, it allows your blender to change color right before your eyes. Soaking this new Beautyblender preps it for makeup and transforms it from a mellow tangerine to a sunny yellow. 

Get a flawless blend with the award-winning, premier edgeless, reusable, high-definition cosmetic sponge applicator, in the pro-favored shade of black. The exclusive aqua-activated material provides an airbrushed application and absorbs minimal product, so your favorite formula lands on your complexion, not your sponge. The aqua-activated sponge grows to about twice its size when wet, and absorbs minimal product so your favorite formula lands on your complexion—not your sponge. When wet, the super soft material provides an even, smooth blend and bounce. The large, rounded surface area ensures a quick application while the contoured tip offers precision.

Beautyblender has chosen to use non-toxic, water-soluble dyes. For this reason, your beautyblender may shed dye for the first couple of washes—similar to a pair of blue jeans. Once you squeeze the water out of the beautyblender, the excess dye is removed as well. The dye does not transfer to the skin.

This category-creator is a ten-time Allure Best of Beauty award winner.

How to use: Wet beautyblender with water for each use. Squeeze out excess liquid, using a towel if necessary. Bounce powder or liquid foundation, bb cream, or coverup for a flawless finish.

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